All Fundraising General Life & Business Startup Advice

Life & Business

This is where business meets real life, and I do not keep them separate.

In "My Unique Bachelorette: A Burlesque Murder Mystery," I wrote about kissing single life goodbye with a bachelorette party that torched the rulebook. It is the kind of story that has nothing to do with business on paper, but everything to do with how I approach life.

"How I 3X'd Market Chemistry" resonated with a lot of people. When I started Market Chemistry, I had just left my position as a director of marketing at an Austin startup where I co-wrote the deck that closed the largest seed round in Texas history at the time. Writing about that transition helps me make sense of it.

Then there is "From Happy Hour to Launchpad: The Finding Funding Experience," about turning a happy hour into a launchpad for the next big thing. I like telling these stories because they actually happened.

This category keeps growing. I write about what matters to me, not what gets the most clicks, and I think you will find something here worth your time.

Cate Diaz

Cate Diaz

Founder of Market Chemistry

I help startups raise capital, tell their story, and build investor trust.

👩🏻‍💻 Want to know more about me?

About Me

As the Founder of Market Chemistry, I lead a team that builds high-conviction investor pipelines for early and growth-stage companies.

We combine sharp positioning, compelling investor materials, and direct outreach to connect founders with the right capital partners — and get the deal done.

I’ve worked across industries including healthcare, SaaS, CPG, biotech, renewable energy, aerospace, and more. At the core of every project is a founder building a category-defining company and a need for a smarter, more intentional fundraising strategy.

My approach is grounded in four values: Extreme ownership. Compounding growth. Independent thinking. Relentless care.