Latest Articles

Being Oversubscribed Kind of Sucks!

Being oversubscribed kind of sucks, actually. At first, you’re excited. More cash! More investors! More...
February 12, 2026

The Fastest Way to Kill a Deal: Overselling Your Vision

The fastest way to kill a deal: oversell your vision. Saying your growth won’t slow...
February 12, 2026

VC-Backed Equity Crowdfunding: The New Credibility?

This trend is the new way to sell credibility at scale. According to a recent...
January 30, 2026

The Fundraising Reality Nobody Tells You

Fundraising can be a challenging journey, especially for early-stage founders. It’s a process that often...
January 30, 2026

Why I Ignore Vague Meeting Requests from Founders

I stopped taking meetings with founders who do this one thing. They ask for a...
November 15, 2025
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Cate Diaz

Cate Diaz

Founder of Market Chemistry

I help startups raise capital, tell their story, and build investor trust.

👩🏻‍💻 Want to know more about me?

About Me

As the Founder of Market Chemistry, I lead a team that builds high-conviction investor pipelines for early and growth-stage companies.

We combine sharp positioning, compelling investor materials, and direct outreach to connect founders with the right capital partners — and get the deal done.

I’ve worked across industries including healthcare, SaaS, CPG, biotech, renewable energy, aerospace, and more. At the core of every project is a founder building a category-defining company and a need for a smarter, more intentional fundraising strategy.

My approach is grounded in four values: Extreme ownership. Compounding growth. Independent thinking. Relentless care.

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