Latest Articles

Why Fundraising Takes Longer Than You Think

Across dozens of first-time founders, the pattern is the same. They think raising money should...
February 24, 2026

Being Oversubscribed Kind of Sucks!

Being oversubscribed kind of sucks, actually. At first, you’re excited. More cash! More investors! More...
February 12, 2026

The Fastest Way to Kill a Deal: Overselling Your Vision

The fastest way to kill a deal: oversell your vision. Saying your growth won’t slow...
February 12, 2026

VC-Backed Equity Crowdfunding: The New Credibility?

This trend is the new way to sell credibility at scale. According to a recent...
January 30, 2026

The Fundraising Reality Nobody Tells You

Fundraising can be a challenging journey, especially for early-stage founders. It’s a process that often...
January 30, 2026
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Cate Diaz

Cate Diaz

Founder of Market Chemistry

I help startups raise capital, tell their story, and build investor trust.

👩🏻‍💻 Want to know more about me?

About Me

As the Founder of Market Chemistry, I lead a team that builds high-conviction investor pipelines for early and growth-stage companies.

We combine sharp positioning, compelling investor materials, and direct outreach to connect founders with the right capital partners — and get the deal done.

I’ve worked across industries including healthcare, SaaS, CPG, biotech, renewable energy, aerospace, and more. At the core of every project is a founder building a category-defining company and a need for a smarter, more intentional fundraising strategy.

My approach is grounded in four values: Extreme ownership. Compounding growth. Independent thinking. Relentless care.

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