Articles
Articles by Cate Diaz.
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7 Signals of Red-Hot Winners
I was honored to be featured in CROWDSCALE with my guest article, "7 Signals of…
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February Punished Weak Crowdfunding Campaigns Fast
February hit crowdfunding hard. According to the Kingscrowd report, weak campaigns got weeded out quickly…
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3 Questions to Ask Investors Before They Write the Check
Almost nobody asks investors the questions that matter. You spend weeks perfecting your pitch, rehearsing…
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Being Oversubscribed Kind of Sucks!
Being oversubscribed kind of sucks, actually. At first, you're excited. More cash! More investors! More…
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VC-Backed Equity Crowdfunding: The New Credibility?
This trend is the new way to sell credibility at scale. According to a recent…
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The Fundraising Reality Nobody Tells You
Fundraising can be a challenging journey, especially for early-stage founders. It's a process that often…
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Why I Ignore Vague Meeting Requests from Founders
I stopped taking meetings with founders who do this one thing. They ask for a…
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Your Investor List is Full of Zombies
The fundraising landscape has shifted dramatically this year, and if you have been out raising…
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How to Pitch Your Startup
As someone who regularly interacts with investors and founders, I have noticed a concerning pattern…
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AI-Proof Your Startup
In a world increasingly dominated by artificial intelligence, it is natural to wonder where AI's…
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Strategy vs. Tactics: A Founder's Guide to Real Strategy
You are confusing strategy with tactics, and it is slowing your startup growth. It is…
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The Fatal Hiring Mistake
Every failed early-stage startup I have seen made this same hiring mistake. They hired for…
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The Broke Founder Reality
Most "successful" founders are broke. A TechCrunch article is celebrating their $20M Series A, while…
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We Raised Millions With This Seven-Step Playbook
A quick, founder-friendly guide refined inside Market Chemistry campaigns . Use this playbook as inspiration—but…
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My Unique Bachelorette: A Burlesque Murder Mystery
Last year, I kissed single life goodbye with a bachelorette party that torched the rulebook.…
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Building an Investable Narrative: Lessons from Writing $180M+ Worth of Pitch Decks
After co-writing the deck that closed the largest seed round in Texas history and going…
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How I 3X'd Market Chemistry
When I started Market Chemistry , I had just left my position as a director…
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From Happy Hour to Launchpad: The Finding Funding Experience
How do you turn a happy hour into a launchpad for the next big thing?…
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Critical Elements of Successful Founder Partnerships
"My co-founder is ruining my business..." That is something I have heard countless times in…
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How to find VCs: the mandate-match playbook
One founder posted in r/startups recently: "I pitched 400 people before my first $1, can't…
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