The worst time to raise money is when you need it.
Too many founders learn this lesson the hard way. Investors can smell desperation from miles away, and it kills your leverage before you even walk into the room.
What Founders Actually Do
- Month 1-5: Ignore fundraising completely, stay heads-down on product
- Month 6: Panic sets in, start cold-emailing investors
- Month 7: Realize the process takes forever and you’re behind
- Month 8: Run out of runway, accept terrible terms (if you’re lucky enough to get an offer)
The Smart Calendar
- Month 1-2: Warm up your network, test your messaging
- Month 3-4: Start real conversations, gather feedback on your pitch
- Month 5-6: Launch formal raise, create genuine urgency
- Month 7-8: Close the round, celebrate
Conclusion
Start the process when you have 12+ months of runway.
Close it when you still have 6+ months left.
Don’t wait until desperation kicks in. Start warming up your network today, even if fundraising feels months away. Your future self will thank you.