As someone who regularly interacts with investors and founders, I have noticed a concerning pattern in startup pitches. Too many founders fall into the trap of describing their companies through comparisons to existing unicorns, particularly with the dreaded “We are the Uber for X” formula. Here is why this approach fails and what to do instead.

The Common Mistake

Investors hear “We are the Uber for X” non-stop, all week.

This approach sends several negative signals:

• It demonstrates zero original thinking
• It shows you are viewing markets through old lenses
• It makes your pitch instantly forgettable

The Better Approach

Instead, lead with the reason your company should exist.

Here is a strong example:
“73% of dog owners will pay a premium for same-day vet visits. Yet fewer than 10% of clinics offer them. We’re closing that gap.”

The Impact

This approach:

• Immediately captures attention
• Makes investors want to hear more
• Shows you truly understand your market
• Demonstrates real market insight

Conclusion

The key to a compelling pitch isn’t comparing yourself to existing companies. It is clearly articulating WHY your company needs to exist. Focus on the problem you are solving and the unique value you bring to the market.

Want more startup insights and pitch advice? Follow me on LinkedIn or Patron View.